The client program now hidden or mysterious Client is a tool used by many companies to measure quality of care, to gather information on specific products and services, or to measure the weaknesses of the clients.

The evaluators (shoppers) to undergo joint customers to perform specific tasks such as buying a product, make questions, make complaints or behaving in the establishment, in a certain way - then, they provide detailed reports on how the customer experience was.
This is a very important tool to assess your market and business.

Why use it?

• - To evaluate the performance of its employees;
• - Improving employee engagement;
• - Check the effectiveness of training;
• - Achieving excellence in service;
• - Check / stimulate the realization of cross-selling (cross selling) and up-selling (selling extra);
• - Identify the strengths and weaknesses;
• - Check the knowledge of employees about the product / service offered;
• - Identify opportunities for improvement in the service process;
• - Check that the standard of care is fulfilled in all branches;
• - Promote customer loyalty;
• - Check the honesty of the attendants;
• - Differentiate employees;
• - Check compliance with standards within the company;
• - Check the performance and effectiveness of promotions and marketing campaigns;
• - Increase sales volume and average ticket;
• - Provide data for decision making and planning;
• - To reduce costs;
• - To strengthen its brand.